Product labelling and Logo use
The Future Rivers logo and labels are nationally trusted trademarks. They assist businesses, consumers, industry service providers, and other stakeholders to identify and promote merchandise and services from within the outdoor recreation industry that are supporting sustainability.
Demand for social responsibility in conscious consumer markets has increased in recent years, an increase matched by growing awareness of the potential role that the outdoor recreation industry plays in the future of our environment.
Today, the importance of sustainable practice resonates with the public at large. Using the Future Rivers logo and label enables companies and service providers to:
- Demonstrate their commitment to sustainable development and corporate social responsibility
- Attract environmentally and socially-minded customers and consumers
- Help generate awareness and demand for products / services that support Future Rivers
- Highlight their engagement with sustainable outdoor recreation practice in New Zealand
Who can use the Logo
The Future Rivers logo is trademarked and users must ensure that the logo and label are used accurately and verifiably, and that any claims associated with it are relevant and non-misleading.
Only companies and service providers that are part of the Future Rivers Initiative and have obtained a Logo Usage Licence are allowed to use the Future Rivers logo and label directly on a product or for product marketing.
Use of the Future Rivers logo and label by non-participating entities (e.g. media, educational organizations) for the purpose of educating, informing or promoting the Future Rivers Initiative and sustainable outdoor recreation practice is possible only if: